South West: Clothes for every occasion

South West's range has something for everyone, no matter who you are. We have a wide range of lightweight and comfortable clothing such as t-shirts, sweaters, jackets, pants and other garments that are easily matched and suitable for all occasions. Our products are developed with a strong focus on you as a user. For us, your workwear is more than just a garment - it is a context, purpose and belonging with a great function and character.

Two men in matching outerwear from South West – dark blue jackets with warming layers underneath, perfect for changing weather.


Flexibility, smart features and creative details

South West's flexible collections are carefully designed to suit all styles, personalities and occasions. The smart functions and creative details of the garments add both design and use. It should be easy to combine different garments and colors. In addition, the garments fit comfortably all day, and are just as stylish to wear at work as at home.

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Healthcare workers in care clothes from South West – black tunics with white trousers, designed for comfort and function. Click link to read more about South West Care.

High-quality Healthcare Clothing

Discover our range of healthcare clothing, designed to provide comfort and durability to those who work with caring for others. Thoughtful details and high-quality materials make you look professional and feel comfortable throughout the working day.

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Two chefs in classic white chef's coats from the South West – practical, stylish and comfortable for a kitchen environment. Clickable link to the South West Chef page.

Designed with Chefs in Mind

Discover a collection of chef's clothing, designed to withstand long working days while giving a professional impression. With durable materials, thoughtful details and a fit that offers both freedom of movement and comfort, every working day becomes a little easier.

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Timeless design that lasts

Sustainable clothing means not only that it is made of modern and environmentally friendly materials, but also that it has a design that will last over time. That's why South West clothing is equipped with classic style attributes and comes in a variety of colors, regardless of contemporary trend sensitivity. This reduces the need to replace workwear, while the durable materials extend the life of the garment.

A group of models presenting South West’s collection of functional jackets and vests – garments for both work and leisure.

The Mix Concept: Flexible collections

Our way of making it easy to achieve a tailor-made feel for companies, events, conferences or teams is called The Mix Concept. Safe color choices and designed models that work for most people. Eight jackets, four vests and two fleece sweaters in several colours form the base, which is well complemented by two functional shell trousers.

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Four colleagues laugh together in work clothes from the South West – warm jackets, vests and functional trousers in black and olive green. Clickable link, read more about Båstadgruppen's sustainability work.

Sustainable Choice Collection

Our Sustainable Choice Collection consists of garments produced in sustainable materials and with the least possible environmental impact – from fiber production to finished product. Examples of sustainable materials that we use are organic cotton, recycled polyester, recycled nylon and Lifewear Bamboo.

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