Båstadgruppen

Up to every challenge


NEWS!

We Welcome GNL as a New Partner Brand

With its revolutionary technology, specially developed for walking, GNL offers a unique combination of comfort and style. The shoes offer high comfort and style, and are made in Switzerland and designed in Italy.

The unique GNL soles work according to the patented Glide’n Lock™ principle, which means that the shoes have innovative cushioning elements that adapt in 360° movements in the sole. 

Read more about GNL

Smila becomes part of South West

We are now migrating our brand Smila under South West – with the same high quality and design as always, but with a wider range for both healthcare, care and profile clothing. We are here to dress you "for every wear", whether it is at work or in everyday life.

Read more about South West Care

NEWS SS25

South West launches chef program

Discover South West's Chef Program – a collection created for those who work in restaurants or commercial kitchens, our clothes are designed to withstand long working days while giving a professional impression. With durable materials, thoughtful details and a fit that offers both freedom of movement and comfort, every working day becomes a little easier.

Choose South West and feel ready to deliver tasty food and great service every day

Read more about South West's chef program

Our brands

Construction worker in high-visibility gear and safety shoes balancing against a wall with a level. Clickable link to Top Swede products

Four people in relaxed workwear posing in a studio, with a clothing rack in the background. Clickable link to South West products

Two people with safety helmets working together in a technical environment, one is screwing into a metal frame. Clickable link to Guardio products

Man in bathrobe and pajamas sitting on a couch with a coffee cup, showing a pair of black safety shoes. Clickable link to Monitor products

Man in functional clothing standing by a desk with a laptop, snow-covered mountains in the background. Clickable link to Matterhorn products

Hands in protective gloves using an angle grinder, sparks flying from a piece of metal. Clickable link to ATG products