Båstadgruppen
Up to every challenge
NEWS!
We Welcome GNL as a New Partner Brand
With its revolutionary technology, specially developed for walking, GNL offers a unique combination of comfort and style. The shoes offer high comfort and style, and are made in Switzerland and designed in Italy.
The unique GNL soles work according to the patented Glide’n Lock™ principle, which means that the shoes have innovative cushioning elements that adapt in 360° movements in the sole.
Smila becomes part of South West
We are now migrating our brand Smila under South West – with the same high quality and design as always, but with a wider range for both healthcare, care and profile clothing. We are here to dress you "for every wear", whether it is at work or in everyday life.
NEWS SS25
South West launches chef program
Discover South West's Chef Program – a collection created for those who work in restaurants or commercial kitchens, our clothes are designed to withstand long working days while giving a professional impression. With durable materials, thoughtful details and a fit that offers both freedom of movement and comfort, every working day becomes a little easier.
Choose South West and feel ready to deliver tasty food and great service every day
