NEWS!

Discover the new Freebird Comfort series from Guardio

Our new passive hearing protection features gel cushions as standard, providing a perfect fit and all-day comfort. The hearing protection is lightweight, slim, and elegantly designed – made for those who demand both style and performance at work.

Experience the ultimate combination of safety and comfort – order yours today.

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Smila becomes part of South West

We are now migrating our brand Smila under South West – with the same high quality and design as always, but with a wider range for both healthcare, care and profile clothing. We are here to dress you "for every wear", whether it is at work or in everyday life.

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NEWS SS25

South West launches chef program

Discover South West's Chef Program – a collection created for those who work in restaurants or commercial kitchens, our clothes are designed to withstand long working days while giving a professional impression. With durable materials, thoughtful details and a fit that offers both freedom of movement and comfort, every working day becomes a little easier.

Choose South West and feel ready to deliver tasty food and great service every day

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