A montage showcasing a selection of Båstadgruppen’s range, including workwear, safety shoes, helmets, work gloves, and branded clothing for various professions.

About Båstadgruppen

Up to every challenge

"Up to every challenge" comes from our customers' challenging everyday lives and that we are prepared to help them with any need, because we are a key supplier with a comprehensive offer. For us at Båstadgruppen, it can be about logistics and warehousing, service from customer service, or knowledge about sustainability. We make our customers' and users' working day easier and safer.


Båstadgruppen’s head office and warehouse in Ängelholm. Modern industrial building with company logo and flags, photographed from the outside. Clickable image links to more info about Båstadgruppen’s history.

Our history

In 1907, August Johansson started making slippers on the farm in Bjäre, which was the start of Toffelfabriken in Troentorp and "Båstadtoffeln", which eventually developed into the Båstad Group. For almost 120 years, as more businesses have been added, we have developed a high level of service with a focus on always being available. Read more about our history here.

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Storskogen logo over a misty spruce forest. Symbolizes Båstadgruppen’s ownership and long-term future as part of Storskogen since 2019.

Part of Storskogen

Since 2019, we at Båstadgruppen are part of Storskogen. Storskogen is a long-term owner that operates a diversified group of profitable companies with a strong market position. This gives the Båstadgruppen a stable foundation for the future.

Your challenges are our challenges

Everything we do is about making everyday life as easy as possible for our customers and users. We are ready with products, knowledge, services and support. No job is too difficult. No delivery too complicated. No challenge too big.

Support and knowledge of which product is best for which profession.

Robotized warehouse, common to all brands.

Innovative, digital platform for ordering, product information and simplified business.

Users' combined needs for protection, comfort and modern style.

Montage featuring workwear, safety shoes, gloves, and technical jackets from Båstadgruppen’s brands.

Our vision

A house of strong brands

We strive to be the retailer's first choice and challenge our competitors by being a broad supplier with the flexibility, solution focus and personal approach of a small organization.

 

Image of green treetops seen from below – clickable image linking to Båstadgruppen’s sustainability page.

Sustainability

At Båstadgruppen, we want to make a real difference, which is why we place a strong focus on environmental awareness and social sustainability in our daily work. Through our sustainability agenda, we can achieve our goal of reducing our greenhouse gas emissions by 50% by 2030.

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