Båstadgruppen Launches the Catalogue Generator – A Digital Tool Giving Customers Full Control Over Their Product Catalogues

Båstadgruppen is taking the next step in its digital journey with the launch of the Catalogue Generator – an online tool that enables customers to create, customise, and download product catalogues directly from bastadgruppen.com.

“We want to simplify and strengthen our customers’ sales processes through modern digital solutions,” says Niclas Brandshage, CMO at Båstadgruppen.

Båstadgruppen is currently in a phase of expansion and is working in alignment with its core values, one of the most important being to make everyday work easier for its customers. In line with this, the company has developed the Catalogue Generator – a digital tool that allows resellers and sales teams to effortlessly create and tailor product catalogues in a user-friendly and streamlined way. The tool is available to logged-in customers on bastadgruppen.com.

With the Catalogue Generator, resellers and customers gain new possibilities to control content, layout, and design. The tool makes it easy to personalise catalogues with logos, images, contact details, and options such as pricing, product numbers, and custom information pages.

“We’ve developed the Catalogue Generator in close collaboration with both customers and our sales team. The result is a powerful and easy-to-use tool that meets our customers’ needs by saving time, enhancing customer dialogue, and showcasing our full offering in an inspiring way. The feedback has been overwhelmingly positive, and we’re already seeing many actively using the tool in their sales efforts," says Roberto Anselmo, E-commerce Manager at Båstadgruppen.

About Båstadgruppen
Båstadgruppen is one of the Nordic region's leading suppliers of workwear, safety and occupational shoes and gloves, with sales through retailers throughout Europe. We are dedicated to delivering high-quality products that meet the needs of professionals in various industries.

For more information, please contact:

Niclas Brandshage
Chief Marketing Officer
+46 70 397 55 60
niclas.brandshage@bastadgruppen.com